Archive | February, 2014

Audi vs. BMW: The Race to the Laser Headlamp

The automobile industry is a natural breeding ground for competition. Whether it is the newest innovation and latest design, automakers all vie for the public’s attention. Three months ago, BMW announced that it would install laser headlamps into the i8 plug-in hybrid supercar; this prompted Audi to release a statement at last month’s International Consumer […]

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Exclusive: Audi S3 Pricing “Leaked” to the Public

In a “leak” reminiscent of the masterful tactician Francis Underwood (House of Cards), documentation from Audi of America turned up for public consumption as the result of an alleged accidental divulgence. The highly-competitive automobile industry requires sound strategies that generate enthusiasm for the brand and, hopefully, detract from the competition’s appeal. For Audi of America, […]

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The Audi quattro Proves That Four Is Better than Two

Most consumers have the misconception that “all-wheel drive” precludes all luxury brands. The engineers at Audi maintain an absolute commitment to safety, which engendered the quattro. For over thirty years, this all-wheel drive system has been a vital component to the Audi experience; it can also boast being the first all-wheel drive system to come […]

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The Audi Q5 Instills Security and Confidence

 In the Raleigh area, we experienced what some characterized as the fiercest winter storm in recent memory. Congestion throughout downtown and immense traffic jams on the periphery of the city essentially paralyzed the metro area. If you were fortunate enough to avoid the mass exodus headed for home, your commute may still have been arduous […]

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Celebrating the Life of a Great Southern Voice: Louis Rubin

As writers, we would be remiss if part of our day wasn’t spent appreciating the memorial service held for author and UNC-Chapel Hill English professor Louis Rubin, who passed away from kidney and heart ailments back in November. An acclaimed literary pioneer, Louis worked with great diligence to establish Southern literature as an official area […]

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