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Best Automotive Taglines: How to Stick in People’s Minds

A tagline is a few words that express what a brand stands for. It can be a full sentence, like Audi’s “Vorsprung durch Technik,” which translates to “Progress through Technology.” Or something less than that, like Mazda’s “Zoom-Zoom.” So far as we know, no automaker has committed to a one-word tagline because what would that […]

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driving and the brain

Driving and the Brain: Driving is Good For Your Mind

Our brains are mysteriously amazing. All day they’re taking in information, assessing risks, and helping us with mundane tasks like walking and driving. Simultaneously, our brains regulate the function of our organs, nervous system, and keep us breathing. Pretty amazing, huh? We all want a smart, agile brain, so knowing what’s good for yours and […]

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