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Audi vs. BMW: The Race to the Laser Headlamp

The automobile industry is a natural breeding ground for competition. Whether it is the newest innovation and latest design, automakers all vie for the public’s attention. Three months ago, BMW announced that it would install laser headlamps into the i8 plug-in hybrid supercar; this prompted Audi to release a statement at last month’s International Consumer […]

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Exclusive: Audi S3 Pricing “Leaked” to the Public

In a “leak” reminiscent of the masterful tactician Francis Underwood (House of Cards), documentation from Audi of America turned up for public consumption as the result of an alleged accidental divulgence. The highly-competitive automobile industry requires sound strategies that generate enthusiasm for the brand and, hopefully, detract from the competition’s appeal. For Audi of America, […]

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The Audi quattro Proves That Four Is Better than Two

Most consumers have the misconception that “all-wheel drive” precludes all luxury brands. The engineers at Audi maintain an absolute commitment to safety, which engendered the quattro. For over thirty years, this all-wheel drive system has been a vital component to the Audi experience; it can also boast being the first all-wheel drive system to come […]

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Audi Introduces the Mobile Audi Smart Display

If you’re not an avid “techie” or video game enthusiast, you might ask why the 2014 Consumer Electronics Show is relevant to your life. Well, Audi unveiled the Mobile Audi Smart Display, a 10.2-inch Android tablet that is specifically designed for in-car use. The Mobile Audi Smart Display connects to a WiFi interface, allowing all […]

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We Don’t Just Claim Excellence. We Reward It.

In a market oversaturated by commercials boasting automotive excellence, few automakers actually put their employees to the test. 2013 heralded another year of Audi’s Twin Cup Challenge, an annual event that tests the world’s best Audi service and technical experts. Technicians participate in two rounds of qualifying trials that demonstrate their skill sets in vehicle […]

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