Audi Is Armed with the A3 and Aims to Crush Competitors

The entry-level luxury market may be the most competitive among all classes. Each brand has placed particular emphasis on offering the features and options of their line in a smaller package, targeting a younger consumer in the hopes of establishing life-long loyalty. Audi, which professes “truth in engineering,” believes its newest model can make it the preeminent name in luxury.

Audi’s A3 will hit showroom floors in April.

Photo: Fortitude

Photo: Fortitude

This Audi A3 boasts a 2.0-liter direct injection four-cylinder engine that puts out 220 horsepower, and it offers all of the luxury comforts one expects of the German automaker. As appealing as its power and opulence may be, it is the level of technology it hosts that really sets it apart from competitors.

It is the first car in the United States with a 4G LTE system that delivers quick connectivity for navigation, utilizing Google Earth to provide a street view of your destination. You may also use Audi’s touchpad for MyScript, which offers the convenience of spelling out what you seek while driving. The system’s ease of use makes it very convenient for drivers of all technological aptitudes, and its design lends a more expensive feel to the A3.

The executive director of, Ed Hellwig, believes that even “if it is the entry-level Audi, people know when they get in and drive it they will feel like it costs a lot more than its $30,000 entry price.”

With multiple commendations and positive reviews, Audi hopes the positive response will translate into stellar sales for its most diminutive car.

We at Audi Cary are excited about receiving the new A3, so you can certainly stop in or call to speak with one of our brand ambassadors regarding its availability. If you have any other questions or comments, you may also contact us through

Audi Is Armed with the A3 and Aims to Crush Competitors was last modified: April 29th, 2015 by Audi Cary

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