Archive | News

Audi Is Armed with the A3 and Aims to Crush Competitors

The entry-level luxury market may be the most competitive among all classes. Each brand has placed particular emphasis on offering the features and options of their line in a smaller package, targeting a younger consumer in the hopes of establishing life-long loyalty. Audi, which professes “truth in engineering,” believes its newest model can make it […]

Continue Reading

Audi TT and TTS to Debut at Geneva Motor Show

As expected, the 2014 Geneva Motor Show would yield some intriguing and spectacular news. While we’ve been waiting for weeks to hear what releases are hitting the floor, brands release small tidbits like appetizers leading to the main course. Now we have arrived, and it is clear that Geneva continues the excitement started back with […]

Continue Reading

Audi vs. BMW: The Race to the Laser Headlamp

The automobile industry is a natural breeding ground for competition. Whether it is the newest innovation and latest design, automakers all vie for the public’s attention. Three months ago, BMW announced that it would install laser headlamps into the i8 plug-in hybrid supercar; this prompted Audi to release a statement at last month’s International Consumer […]

Continue Reading

Exclusive: Audi S3 Pricing “Leaked” to the Public

In a “leak” reminiscent of the masterful tactician Francis Underwood (House of Cards), documentation from Audi of America turned up for public consumption as the result of an alleged accidental divulgence. The highly-competitive automobile industry requires sound strategies that generate enthusiasm for the brand and, hopefully, detract from the competition’s appeal. For Audi of America, […]

Continue Reading