It’s heartbreaking. You can see the other car coming before the teenager can. You can’t warn them. You can’t save them. And neither could the researchers who had to watch these troublesome last seconds before impact. Watch this video. Share it with your kids. And your friends. Don’t forget to tell yourself that you need […]
Well, this is just plain cool. You know how during the summer blockbuster movies, automakers will create a futuristic-looking vehicle for the hero to drive? You can practically hear them willing their brand into the teenagers’ oh-so-impressionable retinas. “You see this car, teenager? Remember it, teenager. Tweet about it, teenager. And one day, when you’re […]
In the expanding universe of Audi cars, the TT has the distinction of being the purest sports car. Sure, the R8 is the super car, and the RS models give you plenty of thrills. But in terms of the platonic ideal of two doors, a fit body and two streaks of burnt rubber leading toward […]
It seems Audi’s newest marketing strategy leading up to the 2014 Geneva Motor Show borrows effective tactics from the genre of suspense films. Just as Spielberg hinted at and gave us fleeting glimpses of the Great White beast, Audi released its second video in a series that teases the debut of its newest model. Brief, […]
For the past six years, Venables Bell & Partners has worked with Audi to produce some of the most lauded and memorable Super Bowl commercials. These advertisements coupled with fresh designs and added features have successfully rebranded the German automaker. Its efforts have yielded droves of young adults looking to purchase their first luxury car. […]
